Render Perfect Productions Render Perfect Productions

Optimizing Video for Success

Video SEO

After investing more man-hours than you ever thought you would, spending the money to get all the bells and whistles, and pushing your idea through each stage of the process to make it a reality, you’ve finally done it; you’ve finished your brand’s new video.

Continue reading Optimizing Video for Success

Keep It Simple!

Minutia : Noun; the small, precise, or trivial details of something.

Despite how simple it might appear in the concept stage, developing a web site is a long and difficult process. Your company or organization can do incredible things. You want to communicate the limitless possibilities that you can provide to your clients, and you want all of that information to be front and center so that nothing is forgotten or omitted.

I want to caution you with two simple words: Ling’s Cars.

Continue reading Keep It Simple!

Everything Starts with Strategy

Render Perfect: Frustrated with the Car (GIF)

Let’s say that you are trying to save some money by changing the oil of your car engine. You’ve never done it before, but if a mechanic can do it in half an hour, how hard could it be? You have a general idea of what you’re trying to accomplish, and you’ve bought the recommended oil and set aside an hour for the job. But once the hood is open, the job becomes more intimidating.

Continue reading Everything Starts with Strategy

Video: The Champion of Mobile Content

Render Perfect: Mobile Video

Between quarter 1 of 2014 and quarter 1 of 2015, we’ve seen a 100% spike in mobile video consumption. If you think that statistic might indicate a trend, then you’ll be amazed to see the prior year’s statistic. Between quarter 1 of 2013 and quarter 1 of 2014, analysts measured a spike of more than 360% in mobile video consumption.

Continue reading Video: The Champion of Mobile Content

Finding Your Target Audience

In previous episodes of our serial vlog, we’ve discussed why video marketing is important and how to properly establish your video marketing goal(s). In today’s episode, we take a look into what a target audience is and how to choose a target audience for your own content. If you need some help choosing your target audience, or if you have any general questions about video marketing or target audiences, contact us at 410.853.7892 or email us via info@myrender.com to get us involved.

Continue reading Finding Your Target Audience

Video Marketing is NOT Optional

diy-plumbing-solutions-1-660x400

Last week I had to unclog a pipe under my sink.

I feel the need to disclaim that I am no plumber, and I certainly don’t have the brand, make, and model of my sink memorized. For that matter, I don’t care for puzzles, and I am easily frustrated by an immovable object. I often compare my DIY skills to those of the three stooges. So, after opening my under-sink cabinet, the first thing that I did was break out the good old iPhone and open the YouTube app.

Continue reading Video Marketing is NOT Optional

Strategy. Content. Distribution. Results.