Value-Added Video Marketing Tip For February: Add a Landing Page

Posted on February 7, 2012 by Nikc Miller

Each month we’re posting a new tip to help you get your web video marketing on track. Assuming that you paid to have a video produced for your business, there is absolutely no reason to leave it sitting on the shelf. The key is to get your video out there and attracting new customers.

These tips are relatively easy and can be implemented successfully in just a few hours of work.
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Value-Added Video Marketing Tip For February:
Add a Video Landing Page To Your Website

Your website is a vast world that is difficult to explore. Make it easy for people to find your best services by adding landing pages through out your website.

Think of this way: Every page on your website is technically a landing page, it should be prompting the user to do something. When you create a landing page, there should be a strong call to action, a form for the visitor to connect with you, and some good content (preferably in the form of a video).

If you are unfamiliar with landing pages, you should check one out. They are a perfect way to create a super-specific pitch for a potential customer and video fits perfectly into the equation.

Free Download: 10 YouTube Tips For 2010

Posted on December 29, 2009 by Nikc Miller

A few weeks ago we launched our new mini-ebook Produce, Post, Promote: Ten YouTube Tips For 2010 to our email list (you can get it here). The book has been very well received and was downloaded by people ranging from business owners to bloggers.

Alot of people have already asked me something to this effect:

Why would a video production company want to give away their own pro web-video tips to any ole person that signs up?

To me the answer is simple: I give this advice out to my friends all of the time. After typing up yet another email to one of my buddys about how to properly tag a video, I thought: It’s really time to (finally) write a guide!

The 13-page book contains tips on:

Planning an effective video campaign
Properly tagging videos for maximum exposure
Gaining new audiences with your video
Using your current marketing efforts to gain more views
And More (for real)

I’m always scouring the web for info so I know there’s alot of FREE (!!!zomg!!!) crap out there, so to prove that this little guide has alot of value, here’s Tip 11 (the one that didn’t make it in the book):

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Create A Click-Through Ad To Your Website For (Almost) Free:Alot of people immediately write off the Promoted Videos option that YouTube offers. If you aren’t aware, Promoted Videos works like Google AdWords. You can pick keywords and offer a pay-per-click price for each time someone clicks on your video for those words. If you are not interested in pay-per-click, you may have never experimented with this option. However, YouTube offers a big incentive for using Promoted Videos: A Clickable Call-To-Action Overlay.

This option gives you the power to place your very own ad on your video that clicks through directly to your site. The best part is that if you are not really interested in paying-per-click you can bid ultra-low on a super popular keyword. The result: You pay next-to-nothing because your video gets zero-to-low impressions, and you come out with an effective click-through advertisment for your video.

Check out this example!

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You can get the full-version of Produce, Post, Promote: Ten YouTube Tips For 2010 here. Did I forget to mention that it was free?

3 Ways Web Video Can Help Any Company Survive The Current Recession

Posted on January 16, 2009 by Ryan Spindler

It’s tough out there.

You have heard it from every media outlet. And as much as you’d like to believe that it’s more hype than fact, the truth is that few companies have been left unaffected by the economic downturn.

In times of indecisiveness, what many find out is that the best way to move forward is to move outward. Expand upon the things that you have already spent money on to get the most value out of your investment. Being in the video advertising business I have personally seen this shift, with more and more businesses requesting to produce web content instead of broadcast content.

For the New Year, here’s a reminder of the ways Web Video can help any company survive and even flourish in this downturn economy:

1) Web Video can help your company refocus its sales and marketing efforts. It clearly communicates the core benefits of doing business with your company

Creating a web video, or video or any kind properly, takes planning, analysis, and creativity. The planning and analysis needs to be done by your staff and the creativity can be outsourced.

Companies are routinely too busy or lazy to take the time needed to communicate the various key benefits of doing business with them. If you take the time to produce a well planned web video to communicate these benefits you will be essentially killing two birds with one stone.

This group planning and strategizing can help clearly define the value-added benefits that your company should be selling and you will have created a valuable piece of web video promotion.

2) Creating a Web Video can help bond your team, who may be worried or stressed by increased workloads

For a company that cares about its image and wants to create an effective communication tool creating a web video is a team-effort. It can be a very rewarding and creative experience that can provide a sense of team building and company pride.

In a time of financial struggle, it is good practice to look back on past accomplishments and rally around those accomplishments with your staff. Blow your own horn. Get pumped up about your success in the past and motivated to make more in the future.

3) Creating a Web Video can be a solid step towards maximizing the true SEO effectiveness of your company’s website

You spent a ton of money on that website, right? So why not maximize it to broadcast your image? While many businesses gain a lot of momentum when their new website goes live, a lot of that momentum falls off after a few short months.

What they neglect to consider is that websites are driven by content. Failing to update your business’s website with new and innovative content will drop you in search engine results and ultimately leave you with less viewers.

Using a web video on your site makes a lasting impression on your potential customers and gives your business instant credibility. Share your video with the world by submitting it to the free video sharing websites like YouTube, Viddler, Yahoo Video etc. The proper use of web video can greatly influence your website’s page ranking on the major search engines and help drive traffic and sales.